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All features

Everything in one panel

No more spreadsheets or guesswork. Connect your store and get complete e-commerce analytics ready to use from the moment you log in.

Store overview

Key numbers — right after you log in

Five summary cards with trends, a 6-month revenue chart, top 10 cities and top 10 customers — all on the first screen, no setup needed.

  • Revenue, orders, new customers, average order value, retention rate
  • Trends ↑↓ compared to the previous period
  • Revenue over time chart (6 months)
  • Order status breakdown — in progress, shipped
  • Top 10 cities and top 10 customers by revenue
  • Last and next sync info
All plans
Main panel — store overview
Revenue
€34,180
↑ 12.4%
Orders
2,847
↑ 8.1%
New customers
384
↑ 5.2%
Retention
34.2%
↑ 2.8pp
Sales analytics

12 charts — every angle of your sales

A comprehensive sales view: when you sell best, which days of the week, at what hour, and which order values drive the most revenue.

  • Revenue over time with period comparison
  • Sales heatmap: 7 days × 24 hours
  • Order funnel — from placed to delivered
  • Cart value distribution (average order value histogram)
  • Top 10 cities by revenue
  • Purchase frequency trends
All plans
Sales heatmap — hourly activity
Mon
Tue
Wed
Thu
Fri
Sat
Sun

Lighter = fewer orders    Darker = more orders

Automatic customer groups

11 groups — know exactly what to do with each customer

Every customer is automatically sorted into one of 11 groups based on how recently, how often, and how much they buy. Each group comes with a ready suggestion for what to do next.

  • Top customers, Loyal, Promising, New, Potential
  • Need Attention, At Risk, Inactive, Lost
  • Customers about to stop buying — risk indicator per customer
  • How many customers come back over time — month by month (Premium+)
  • Your most valuable customers — ranked by total spend
  • 8 automatic tips — one for each group
Standard+
Customer groups — sample breakdown
Top customers
341
Loyal
260
Promising
181
At risk
137
Lost
86
Product analytics

Which products drive your business?

Full assortment analysis: best sellers, seasonal trends, products customers buy together — and which ones are losing popularity.

  • Top 20 products by revenue, quantity, and customer count
  • Product sales trend over time
  • Seasonality heatmap by month
  • Category breakdown (donut chart)
  • Price vs quantity scatter plot
  • What customers buy together — "40% of buyers of X also buy Y" (Enterprise)
Premium+
Top products — revenue last 30 days
🥇
Moisturising Cream 50ml
€5,340
🥈
Vitamin C Serum 30ml
€4,330
🥉
Premium Travel Set
€3,508
Marketing & Campaigns

Ready campaign lists — one click

No manual filtering needed. SZOPly automatically prepares lists for specific marketing actions.

  • Win-back list — customers who haven't bought in a while
  • VIP Offer — your most valuable customers ready for exclusive deals
  • Onboarding — new customers to welcome and encourage to return
  • Dormant — customers with high potential you can recover
  • CSV export to Mailchimp, Meta Ads, Klaviyo
  • Campaign planning calendar
Premium+
Ready lists — example
🔴 Win-back
Haven't bought in 90+ days
847 customers
⭐ VIP Offer
Most valuable customers
213 customers
🟢 Onboarding
New customers (last 30 days)
384 customers
Alerts & Reports

Find out about problems before it's too late

Set up alerts and get notified about important events in your store. Plus on-demand PDF reports.

  • Revenue drop below threshold — instant alert
  • Customers about to stop buying — catch them before they leave
  • New sales record — celebrate with us
  • Inactive customers — time to re-engage
  • PDF report: KPIs, segments, top customers
  • Dark mode, multi-shop, CSV/XLSX export
Standard+
Active alerts — example
⚠ Revenue drop
Revenue down 18% vs last week
⚡ At-risk customers
234 customers haven't bought in 60+ days
🎉 New record!
Best Tuesday in store history
🤖 SZOPly AI

Your data analyst — always on

SZOPly AI reads your data, interprets trends, and tells you plainly what you should do — every day, week, and month.

📊

Automated AI reports

Daily, weekly, monthly, and yearly reports generated by AI — with trend interpretation, risk identification, and concrete takeaways. Delivered to your email automatically.

Standard+
📈

Sales forecasts

Algorithmic revenue and order forecasts for 30, 90, and 180 days. The model accounts for linear trend, daily and monthly seasonality, and product sales history.

Standard+
💬

Ask AI

"Why did sales drop in December?" "Which customers are about to stop buying?" — AI knows your store and answers based on your actual data.

Standard+
💡

"What to do now?" recommendations

AI combines forecasts, customer groups, and sales anomalies — and highlights 3–5 concrete actions with estimated revenue impact. Widget visible directly in your main panel.

Premium+
Sample weekly SZOPly AI report excerpt

📊 Week summary: Revenue was €3,140 (+12.4% vs previous week). How many customers came back: 34% — stable. Orders: 89 (+8 vs last week).

⚠ Watch out: 47 top customers haven't ordered in 60+ days — potential loss of €6,400 in revenue next quarter.

➜ AI recommendation: Launch a reactivation campaign for the "At Risk" customer group with a 15% discount code. Expected return: 3–4× campaign cost.

SEO products

SEO audit and AI-powered fixes for your products

SZOPly scans product names, images, categories, and SKU codes in your store. Each product gets an SEO score from 0 to 100. Fix the weakest spots with one click using AI.

  • Product SEO audit — free for all plans
  • 0-100 pt scoring: name, image, category, SKU
  • Issue list with fix priorities
  • AI fixer — automatic name and description improvements (Premium+)
  • Writes fixes directly to your store via API
Free (audit) · Premium+ (AI fix)
SEO audit — sample results
Moisturising Cream 50ml82/100
Vitamin C Serum54/100
Product 123421/100
Traffic analytics (GA4)

Combine traffic data with sales data

Connect Google Analytics 4 and see the full picture: where customers come from, how many visitors actually buy, which SEO phrases have the highest potential — and how it all translates to sales.

  • Sessions, bounce rate, conversions — trend over time
  • How many visitors actually buy — session-to-order funnel
  • SEO Quick Wins — phrases ranking 4-20 with highest CTR potential
  • Geographic analysis — traffic vs orders per country
  • Traffic anomaly alerts (organic drop, bounce rate spike)
Standard+
Session-to-order conversion
Sessions (7 days)
4,218
Orders (7 days)
89
Visitors who actually buy
2.11%

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